Written by Aaron Howes | 4th October 2018
Any business owner knows how difficult it can be to retain customers and it is often one of the greatest challenges a small business can face. That’s before even considering how to attract new customers! A combination of marketing, competitive prices and a great service can encourage customer loyalty, but if your customers aren’t being told what you’re up to, how will they ever know to stick with you?
Marketing with print might not be the most obvious tool at your disposal when it comes to customer retention, but it is a great way to maintain your message with your customer base. Communicating with your customers regularly with print marketing campaigns can help to remind them of their interest in your products and services, and reignite their engagement with you.
Redditch Print have an array of methods to keep you in touch with your customers. Let’s take a look at some of the most popular, and most importantly effective, ways you can keep your audience interested.
Leaflets and Brochures
If you regularly change your products and services, leaflets and brochures are a cost effective way in which to communicate those changes with your customers and clients. You can send them out directly with a direct mail campaign or distribute them in key areas like exhibitions or in shops and offices. The latter approach is best suited when you don’t have the direct access to customers details and want to present a more generalised view of what you do.
In most cases leaflets and brochures are kept by customers, and in some cases they will even distribute the information on them on your behalf. There is an opportunity at this stage to offer some kind of promotion or offer within the leaflet to encourage reengagement with your brand, or perhaps to invite additional customers for some kind of reward.
Posters and Signage
Sometimes the old fashioned ways are the best. Nothing beats the impact of a well designed, well placed poster or sign. Often the main reason a customer will look elsewhere for a product is simply because they have forgotten about you. A poster is a simple way to reinforce your brand and provide a gentle reminder that you exist. Similarly, if you have a new product or service that you want to announce as part of your company, a poster is often the best option. There is often the temptation to overcomplicate a marketing approach when a simple message on a poster will do the job.
Banners and Large Format Print
Like posters and flyers, keeping things simple is often the key to a good campaign. If you have a great new offering why not shout about it and go big. Pull up banners, large PVC banners and large format panels are often a great way to grab people’s attention from distance. So long as the message is bold and easy to read, you’ll stand a good chance of grabbing passers by with details of whatever it is you’re trying to sell.
Let Redditch Print Help
Redditch Print are equipped to take on print jobs of any size. From business cards to buildings we can help you to find new and exciting ways to attract new customers and keep the old ones on board. We strive for the highest quality all round and can assist you right from the idea generation stage through to deployment. Give us a call or drop us an email today and see how we can get things underway.