Written by Aaron Howes | 22nd November 2018
It’s that time of year where we start to really feel the grip of the big Christmas push. By now the majority of businesses have begun to roll out their Christmas campaigns in an attempt to increase sales and gain new customers. By the time Christmas finally arrives a lot of people are sick of the sight of anything to do with Christmas and there is a danger that even the best laid plans can lead to alienation of customers and clients So what can we do to stand out from the competition and still appeal to our customers with marketing at this time of year?
One answer may be the humble Christmas card. You may already distribute Christmas cards to your customers, but there is an opportunity to go the extra mile and send out a card with your brand identity on it to really underline the message of your company and show the customer their value to you. Not only is the card a great way to wish your customers well at this time of year, but it is also a sneaky marketing opportunity that will slip under the radar as a sales pitch!
Reinforce Your Brand
Simply displaying your logo somewhere acts as a reminder of you and your company. Remember that Christmas cards are often displayed during the festive period so if you have created a design that signifies your business then it will be viewed by more than just the recipient. There is an opportunity to maximise your message too, so be clever about how you put your message across in this context.
Show a Softer Side
As we have mentioned earlier, the very act of sending a Christmas card shows how much you value a customer and it is a gesture that will be remembered outside of the festive period too. Rather than going for the hard sell, sometimes a more gentle approach that merely acts as a reminder of your existence as a business will be enough to maintain a good relationship with your brand. A branded Christmas card is a great way to improve the reputation of your business.
Sending a Christmas card that is hand written can show a more informal, personal approach, so taking the time to address the cards to your customers personally is a fantastic way to speak to them on a different footing to usual. If you are sending out very large quantities of cards there are printing techniques that can mimic the hand written look and feel and Redditch Print can help you to achieve a more personal look to your branded Christmas cards that will make your customers feel special.
Give us a call or drop us an email today to have a chat about how we can help you to produce the perfect Christmas marketing campaign. We work from concept to delivery so can help you from the very start.