Written by Aaron Howes | 2nd November 2020
It is never too early to start thinking about your Christmas marketing campaigns, especially when considering your print requirements for the festive period. Getting ahead of your competitors is vital, and remember that they will be planning ahead too. As we head into Autumn many printers are beginning to ramp up their production to cope with the increased demand to get marketing materials produced in time for Christmas.
The festive season, as well as the run up to it, is an ideal opportunity for you to offer your customers and clients a different perspective and tempt new customers with special offers. New customers gained during the festive period can then lead to increased sales for the rest of the year so it is certainly important to try and capture as much new business as possible.
Redditch Print are used to preparing and deploying Christmas campaigns, both digitally and in print, and are well equipped to help you to get everything in place to run a successful Yuletide campaign. In this post we will look at how you can prepare your campaign and beat the rush this year.
Create the Concept Early
Often the best start point with a Christmas campaign is to brainstorm some ides. The key is to stand out rom the competition who will inevitably be gearing up for their own campaigns too. Consider how a marketing push will enhance sales, encourage interaction with your brand, and ultimately attract customers. It is often the case that businesses try to be a little too clever or high concept with their ideas, but experience shows that the simplest campaigns are often the most effective.
Whatever the nature of your business, a well organised campaign is key. An awareness of all of your marketing output is vital, and you will need to think about how you can use both your print and digital output in tandem. Remember that printed materials take time to produce so you will need to factor in turnaround times to make sure you get your goods early enough. As we have mentioned above, your competitors will be gearing up for Christmas too, putting increased pressure on printers to increase their output.
Whether it is graphic design, packaging design, copy writing for an email campaign, or even scheduling social media posts, designing your campaign as early as possible will make or break the deployment of your Christmas marketing campaign. A lot of people struggle with this part which is why Redditch Print are on hand all year round to prepare your campaign for you. We’re on hand from the very start and can help you to develop a concept from scratch. We can then figure out the best methods of deployment and even help with the production and delivery of your marketing materials, leaving you to enjoy the build up to Christmas safe in the knowledge that everything is in hand.