Redditch Print

{Redditch Print}{Bordesley Hall,The Holloway}{Alvechurch}{B48 7QA}{Birmingham}{United Kingdom}{(01527) 63750}
Bordesley Hall,The Holloway B48 7QA Alvechurch, Birmingham
Phone: (01527) 63750

Print Plus Digital

Print Plus Digital
Written by Aaron Howes | 28th August 2020

An effective marketing campaign does not have to stay within one area of your marketing output. Just because you are operating a print campaign doesn’t mean that this approach has to stay purely within the world of print. The most effective marketing strategies span multiple approaches and one angle can be used to complement, and even drive, another. Some of the most successful marketing campaigns of recent years have found a way to run print, digital and social campaigns in tandem, and at Redditch Print we have driven multiple campaigns for our clients that integrate seamlessly with one another.

The are a multitude of ways in which you can communicate with your customers in the offline world and the online world concurrently, and in this post we will look at some of the ways in which you can combine your strategies to run a dynamic cross-media campaign.

Printed Buttons

This may sound a little silly, but printed buttons can sometimes be just as effective as the ones in your browser. In recent years there has been a trend towards including social ‘follow’, ‘tweet’ or ‘contact’ buttons on printed goods. Although they cannot be clicked as such, a reader can be prompted to instantly head online and find you across social networks using a visual element they are already familiar with. We all recognise the Facebook ‘F’ or the Twitter bird icon. If we see one on a leaflet or business card, splashed across the bottom of a poster or printed on a vehicle, we instantly know that this company can be found on those networks. A quick search and hey presto, we have a new way to communicate.

One thing that is very important to remember, and something that infuriates our designers on regular basis, is to remember to always include your username or a link to your social media profile. Having a Twitter or Facebook icon is all well and good, but without telling the reader where to head, how are they supposed to find you? It is a mistake that, once it has been pointed out to you, you will see time and time again. At Redditch Print we make sure to catch important details like this one from the offset to ensure you get as much marketing traction as possible.

Feedback Welcome

Whatever business you conduct, you can guarantee that at one time or another you will receive welcome, and sometimes unwelcome, feedback from your customers. There are a raft of customer satisfaction and review websites out there where consumers can reflect on the services and products that you supply. Highlighting positive feedback is an essential way to show your credibility, and many businesses find that including some snippets from these positive reviews on their print goods is a surefire way to get across their trustworthiness and create an air of positivity around their brand.

Cross Media Solutions

Linking your print materials to your digital content is a good way to tie everything together. This goes beyond simply stating your web address or email, and there are a lot of clever solutions available to help create a seamless cross-media experience for your customers.

QR codes are a simple but effective way to help bridge the gap. A QR code is a small barcode-like computer generated image (usually a black and white square) that can be scanned by a smart phone. This links directly to a website of your choosing and is a great way to steer people towards unique offers and content.

Beyond this there are also PURLs, or personalised URLs, which can link readers to their own unique microsite created especially for them. These are perfect for direct marketing campaigns where you already know the recipients’ name. Using a QR code with a PURL can take the reader to their own microsite where they are welcomed by name. This is a perfect way to reengage with all those people recently removed by the GDPR regulations from your email lists for example, and is an approach that has been used by big brands to reconnect with their customers online.

Follow and Learn

The more ways you seamlessly integrate your digital and print materials, the more information on how your customers respond can be recorded. You can use this information to build a better understanding of how your campaigns have been received, and this will ultimately enable you to shape your content going forward. Being able to respond and react to customer behaviour is a vital tool in the fight to stay one step ahead of the competition.

At Redditch Print we can assist in creating, deploying and tracking campaigns across all platforms, and have countless ways in which to seamlessly integrate those approaches. Get in touch with us today to see how we can help to shape the future of your marketing materials, both in digital, and in print.